Collect voices.
Trust the data.

The verified human data platform. Collect stories, feedback, and field reports from anyone — at scale, with proof.

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Not a form. Not a survey.
Something entirely different.

Simu collects verified human experiences — with identity and location confirmed at the moment of capture. Every response comes with proof attached.

Community gathering Community voices
Contributors Journalism
Field research Field research
Civic monitoring Civic monitoring
simu
by Sakaza
👋 Welcome! What did you witness or experience?
The clinic has been closed for 3 weeks...
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Simu in action
"Other tools collect responses. Simu collects proof — verified, human, and real."
— Nelisa Ngqulana, Co-founder, Sakaza Afrika
Contributors
For contributors

As easy as sending a WhatsApp.

No forms to fill. No apps to download. Simu opens in any mobile browser and guides people through your questions in a natural conversation — question by question, at their own pace.

Questions arrive one at a time as chat bubbles — never a wall of fields
Attach a photo, voice note, or video directly to your response
A quick selfie verifies you're real — takes three seconds
Stay anonymous if you choose — your privacy is protected
Try it yourself →
For organisations

Live in two minutes.
Data you can trust.

Create a campaign, write your questions, and get a shareable link. As responses come in, your dashboard updates in real time — every submission verified, categorised, and ready to export.

Write up to 5 custom questions — Simu delivers them conversationally
Every response verified at capture — identity and location confirmed
Filter by location, date, question, or media type in real time
Clean, structured reporting — ready for donors, editors, and decision-makers
Create a campaign →
Organisations
FAQ

Everything you need to know.

If you don't find your answer, reach us at simu@sakazaafrika.com

The basics

simu is a voice and story collection platform. Create a campaign, share a link, and receive structured submissions from your audience — via WhatsApp, SMS, email, or QR code — all in one place.

Text. Audio. Video. Whatever channel your people are already using.

Submissions arrive verified, structured, and ready to act on. No chasing. No fragmented inboxes. No spreadsheet chaos.

From 20 responses to 200,000. Same platform.

simu is for any organisation that needs to hear from large numbers of people — and do something meaningful with what they say.

Financial servicesBrands & corporatesMedia & journalismNGOs & developmentGovernmentResearchAdvocacy

Financial services — banks, insurers, fintechs, microfinance institutions — use simu for customer feedback, complaints documentation, and community impact reporting for ESG.

Brands and corporates collect customer voice at scale: post-purchase feedback, employee listening, stakeholder engagement.

Media organisations and journalists run audience callouts and community reporting campaigns, receiving verified, citable submissions fast.

NGOs and development organisations document beneficiary voices, community experiences, and field testimonials across multiple sites.

Government bodies and elected officials listen to constituents beyond the town hall — at ward level, across districts, in real time.

If your organisation deals with customers, communities, beneficiaries, or stakeholder groups and has ever struggled to collect and act on what they're actually saying — simu is built for you.

Most feedback tools are built for tick-boxes and multiple choice — and for people sitting at a desk with a stable internet connection.

simu is built for narrative. The story behind the number. The voice behind the data point. Text, audio, or video — arriving structured and verified — from people responding via WhatsApp at a market stall, SMS from a matatu, or a QR code on a clinic wall.

It's not a form. It's a channel for genuine voice, at any scale.

How it works
WhatsApp

Text, voice note, or video. Highest reach across Africa and beyond.

SMS

Short code submission. Works on any phone, no data required.

Email

Structured submission via campaign link. Ideal for professional and institutional audiences.

QR Code

Print, display, embed. Scan to submit — no link to remember.

All four channels feed into one inbox. Every submission is tagged by channel, timestamp, and location.

TextAudioVideo

Text is available across all channels. Audio is available via WhatsApp voice note and direct recording. Video is available via WhatsApp and the campaign link.

SMS submissions are text-only by nature. All media files are stored securely and exportable.

No. Contributors need nothing but the channel they already use. No app to download. No account to create. No login.

They receive a link or scan a QR code, submit their voice or story, and they're done. simu is designed to remove every barrier between a person and their ability to be heard.

Yes. simu is built with the real world in mind — not just cities with fibre.

SMS submission requires no data at all. WhatsApp voice notes send over minimal data. The campaign link is lightweight by design. If someone has a phone signal, they can submit.

Data & trust

Every submission is tied to the channel it came through — a phone number, email address, or verified WhatsApp account. This creates a meaningful layer of authenticity: you can see where each voice came from.

Verified submissions are flagged in the inbox. Unverified submissions — such as anonymous QR code responses — are clearly marked so you can decide how to use them.

For organisations with specific compliance or citation requirements — journalists, researchers, financial services — verified submissions mean you can stand behind the voices you publish or act on.

Consent is built into the submission flow. Contributors see a clear statement of how their submission will be used before they send anything. Campaign creators can customise this language to match their context.

Data is stored securely and is only accessible to the campaign owner and their authorised team. simu does not sell, share, or use contributor data for any purpose outside the campaign.

simu is designed to be compliant with POPIA (South Africa) and GDPR principles. For specific compliance requirements, contact us directly.

Getting started

Most campaigns go live in minutes. Name your campaign, write your story prompt, choose your submission formats, and share the link. simu generates your WhatsApp share text, SMS short code, email template, and QR code automatically.

No technical setup required. If you can send a WhatsApp message, you can run a simu campaign.

Sign up free and run your first campaign with up to 20 responses — no credit card required. Enough to see exactly how simu works before you commit.

For larger campaigns, ongoing use, or enterprise arrangements, contact us for pricing.

Ready to collect
your first verified story?

Try Simu in the next ten minutes — no sign-up required. Or get in touch to talk about a pilot.

Try Simu free → Get in touch

simu@sakazaafrika.com · sakazaafrika.com